Gen Z Sellers Are Reshaping the Vintage Market

The fashion trend cycle may seem to turn faster with each passing season, but it’s often quite obvious when a new not-so-new aesthetic captures the moment. One of the biggest recent examples was the mid-to-late 2010s’ obsession with all things ’90s, which saw Marc Jacob reissue his legendary ’92 grunge collection at Perry Ellis and countless regurgitations throughout fast fashion. Now, without question, Y2K is the nostalgic moment that’s taken a stronghold, specifically among Gen Z.

“Y2K nostalgia sells really well,” confirms Natalia Spotts, founder of SoHo-based Funny Pretty Nice. “The year 2000 just had so many flattering silhouettes that you can’t find now.”

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