Half Magic, a Beauty Brand by ‘Euphoria’ Makeup Artist Donni Davy, Is Officially Here

The debut Half Magic product lineup.

The debut Half Magic product lineup.

Since it first debuted in 2019, there has been no shortage of discussion about the beauty looks in “Euphoria.” It can be argued that the HBO show’s trendsetting more-is-more, face-gem-laden approach to makeup, in particular, set the beauty industry on a whole new maximalist path. The person largely responsible for that is Donni Davy, the show’s makeup designer. And on Tuesday, she brings her colorful, glittering aesthetic to consumers with Half Magic, a new makeup brand for which she serves as co-founder and creative director.

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