Fashion

How I Shop: Gemma Styles

We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what’s “you”? These are some of the questions we’re putting to prominent figures in our column “How I Shop.”

Even at the risk of sounding sounds grandiose, I’ll admit: Gemma Styles is the best kind of modern-day Renaissance woman. 



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