How I Shop: Sasheer Zamata

We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what’s “you”? These are some of the questions we’re putting to prominent figures in our column “How I Shop.”

Sasheer Zamata literally rolls — as in, roller skates — into the season two premiere of “Woke.” Or rather, her character Ayana, an editor at a San Fransisco alt-weekly, does. Anyone who follows Zamata’s Instagram (and listens to her podcast, “Best Friends,” co-hosted with BFF Nicole Byer) knows that the actor, comedian and writer picked up and immediately excelled in the zippy sport over pandemic.

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