Mara Hoffman Grows on Lafayette Street

Mara Hoffman is ringing in her business’ 21st birthday in a somewhat unexpectedly old-school manner: by opening her first store.

“Our original intention was to open it in 2020, to mark our 20-year anniversary, and I don’t need to let you know what happened,” she says over the phone in December. 

Back in early 2020, Hoffman explains, she and her team had been looking for a space, but had trouble locking down a spot for the first-ever Mara Hoffman store. In the end, “rejection is protection,” the designer says: “Bigger forces were definitely happening, ultimately in our favor, so that we wouldn’t have been locked into a lease and then gone into what would soon be the largest contraction that we had see as a company in our history.”

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