Fashion

Must Read: How Von Dutch Spurred the Rise of Influencer Culture, Revolve Launches Ambassador Program

Gwen-Stefani-Von-Dutch-Cap-2003-Getty-Images

These are the stories making headlines in fashion on Friday.

Von Dutch and the rise of influencer culture
Lauren Puckett-Pope interviews Andrew Renzi, director of the Hulu docuseries “The Von Dutch Curse,” for Elle, exploring the lasting cultural impact of the early-aughts fashion label. Discussing the brand’s use of celebrity “influencers” before that was even a term, Renzi says, “It was such an iconic symbol of that time period. [The Von Dutch team] were like, We have a logo brand; let’s make value out of that currency, and let’s get people to come in.’ I think they were ahead of their time in a lot of ways with that.” {Elle}



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *