What Can Local Luxury Boutiques Tell Us About the Future of Retail?

The lights dim and guests take their seats — the Proenza Schouler show is about to start. We’re not in New York City, or even at fashion week, but in Charleston, South Carolina, and seated next to a smattering of the editors you might expect is a row of women dressed head-to-toe in the New York label. They’re not celebrities, influencers or merchandisers, but actual shoppers, getting an up-and-close look at the brand’s latest in large part thanks to Stacy Smallwood, the founder of Hampden Clothing, who gathered a group of clients and friends to celebrate the store’s 15-year anniversary through a runway experience that many of her regulars have never had the chance to take part in before.

Source link

Leave a Reply

Your email address will not be published.